Hello I’m Karel De Mulder
My favourite three words are “Yes & Be Happy”.
I was lucky enough to escape a life of Excel sheets when I was 19, after overhearing someone on a train talking about advertising. Closing my books on economy, I went all the way to Miami Ad School to become an ‘educated’ creative. This being said, I already made my first ads at the age of 11 whilst selling contraband at my boarding school (with mayonnaise being my prime product).
In 2010 I had the blessing to make my first steps into advertising at Kesselskramer, where I didn’t only fall in love with the profession, but where I found ‘gusto’ for side projects too. Between now and then I worked at several agencies in London, Barcelona and Belgium.
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In 2010 I had the blessing to make my first steps into advertising at Kesselskramer, where I didn’t only fall in love with the profession, but where I found ‘gusto’ for side projects too. Between now and then I worked at several agencies in London, Barcelona and Belgium.
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My creative advertising profile :
Providing concepts with a strategic foundation based on a good understanding of what clients want / actually need. I like one off ideas, however, solving a tangible problem together with a team and a client gives me a bigger satisfaction.
My creative profile : I love ideas with a concept and I love to think of them, make them — (and eventually sell them).
Clients I’ve worked with and produced work for include :
BBC, Qualcomm, Mercedes, the City of Brussels, the City of Antwerp, the European Commission, Cocio Denmark, Greenpeace, Bundesliga, AXA insurance, Skoda UK, ...
︎︎︎ Contact
Providing concepts with a strategic foundation based on a good understanding of what clients want / actually need. I like one off ideas, however, solving a tangible problem together with a team and a client gives me a bigger satisfaction.
My creative profile : I love ideas with a concept and I love to think of them, make them — (and eventually sell them).
Clients I’ve worked with and produced work for include :
BBC, Qualcomm, Mercedes, the City of Brussels, the City of Antwerp, the European Commission, Cocio Denmark, Greenpeace, Bundesliga, AXA insurance, Skoda UK, ...
︎︎︎ Contact
CV
Bonka Circus - October 2023 - present
Creative Director
Air Brussels - October 2019 - December 2022
Creative Director
Duval Guillaume - Oct 2014 - October 2019
Creative
Bowling Brussels July 2013 - Sept 2014
Creative
Happiness Brussels - June 2012 - June 2013
Creative
Fallon (London) / (Y&R London) - Sept 2011- Feb 2012
Freelance Creative
Kesselskramer (Amsterdam) - Sept 2010 - Sept 2011
Creative
Concept Provider 2017 : Exhibition @ Botanique, 'Fabulous Failures' curated by Erik Kessels
Concept Provider 2012 : Exhibition @ Z33, 'Identity Land' by Droog®
Miami Ad School (Madrid - Paris - Amsterdam) | Art Direction | 2008 - 2010
St. Lukas (Brussels) | Advertising | 2005 - 2007
St-Leo College (Bruges) | 6 years
HONORS & AWARDS
Creative Belgium 2023 | Film + Outdoor + PR + Radio - Jury Member
Eurobest 2022 | Outdoor - Industry Craft - Shortlist
Eurobest 2022 | Film - Shortlist
Exhibition | Empty Chair with Erik Kessels | 2022 | 212 Photography Festival Istanbul
Creative Belgium Awards 2022 | Outdoor - GRAND PRIX
Creative Belgium Awards 2022 | Outdoor - SILVER
Creative Belgium Awards 2022 | Film - SILVER
Creative Belgium Awards 2022 | PRESS - BRONZE
Creative Belgium Awards 2022 | Media - BRONZE
Ad Stars 2021 | Film Preliminary Jury Member
Creative Belgium Awards 2021 | Film - GOLD
Creative Belgium Awards 2021 | Film Craft - GOLD
Creative Belgium Awards 2021 | Film - SILVER
Creative Belgium Awards 2021 | Film Craft - SILVER
Creative Belgium Awards 2021 | Film Craft - BRONZE
Ad Stars 2021 | Film Preliminary Jury Member
Creative Belgium 2021 | Film + Outdoor + Press + Radio - Jury Member
Kyiv International Advertising Festiva 2021 | Brand Experience, PR, Direct Marketing - Jury Member
The One Show 2020 | Experiential & Immersive - Events / stunts - shortlist
The One Show 2020 | Out of Home - Brand Installations - shortlist
Ad Stars 2020 | Outdoor Preliminary Jury Member
Le Club des D.A 2020 | Film - Shortlist
Eurobest 2019 | Outdoor - Special Built - Bronze
Eurobest 2019 | Outdoor - Breakthrough on Budget - Finalist
Eurobest 2019 | Outdoor - Cultural insight - Shortlist
Eurobest 2019 | Outdoor + Direct Jury Member
Creative Belgium 2018 | Outdoor + Interactive + Media - Jury Member
Eurobest 2018 | Film - Shortlist
Young Cannes Lions Ireland 2018 | Digital + Media - Jury Member
Failed it! Award 2017 | by Erik Kessels & Creative Belgium - GOLD
Exhibition | Fabulous Failures Curated by Erik Kessels | 2017 | Earn From Your Mistakes
International Wow Done Awards 2017 | Marketing Disciplines Vertical - Jury Member
Standaard Solidarity Prize 2017 | SILVER
Cannes Lions 2016 | PR - GOLD
Cannes Lions 2016 | Film - BRONZE
Cannes Lions 2016 | Media - BRONZE
Cannes Lions 2016 | Grand Prix for Good - Finalist
Cannes Lions 2016 | Promo & Activation - Finalist
Cannes Lions 2016 | Direct - Finalist
Cannes Lions 2016 | Outdoor - Finalist
PromaxBDA Europe Awards 2016 | Integrated - SILVER
Creative Belgium Awards 2016 | Outdoor - SILVER
Creative Belgium Awards 2016 | Direct - BRONZE
Creative Belgium Awards 2016 | Media - BRONZE
Creative Belgium Awards 2016 | Integrated - BRONZE
Creative Belgium Awards 2016 | Film - BRONZE
Standaard Solidarity Prize 2016 | SILVER
Creative Belgium Awards 2015 | Press, Product & Service - GOLD
Creative Belgium Awards 2014 | Design & Craft, Digital - SILVER
Creative Belgium Awards 2014 | Design & Craft, Art Direction Print - BRONZE
Creative Belgium Awards 2014 | Design & Craft, Art Direction Print - BRONZE
Exhibition | Identity Land | 2012 | Droog® Amsterdam with Erik Kessels
ONE LINERS
I met Karel not a long time ago but his charm, intelligence and spirit stroke me. I wish to support him in all his projects which I know will be numerous, creative and modernly cultured.
Irene Silvagni
Chief Editor Vogue France
Creative Director YOHJI YAMAMOTO inc.
Karel doesn’t think. He knows.
Alvaro Sotomayor
Creative Director & Matador @ Wieden+Kennedy - Amsterdam
Karel is a free-spirited guy, but hey, what do you expect…he was born in Belgium!
Erik Kessels
KesselsKramer
Karel, the most beautiful fucked up mind in the whole wide world.
Karen Feghali
Writer, Digital Art Director - Beirut
Karel always shows enthousiasm for good ideas, whether it are his own ideas or someone else’s.
Peter Ampe
Executive Creative Director FamousGrey - Brussels
I see Karel as an amazing complex man, far beyond just one line.
Arvid Lithander
Creative Director Saatchi & Saatchi
I would describe Karel De Mulder as a pretty unique post contemporary Huckleberry Finn
Francesca Tambussi
Graphic Designer - Turin
Karel is one of my inspirations.
Chiara Astuti
Graphic Designer - Berlin
Co-Founder Food for Good
Having an idea is one thing. Making it happen another. Karel makes ideas happen.
Niklas Frings-Rupp
Managing Director Miami Ad School - Hamburg / Berlin
Named Wold’s best Tutor by D&AD
Karel has a very positive attitude and truly embraces learning everything there is to know.
Annelies Vaneycken
Founder Trans-ID - Brussels
Positief + lief + creatief = hartendief.
Elise Bramca Hamersma
VIP @ Kesselskramer
Karel does what great creatives ought to do: always thinking about new ideas, either it’s in advertising or not, he’s a great guy to have around, always bursting with energy, and will come up with the coolest insights and ideas.
Tom Galle
All round Creative genius - NY
Creative Director Maily
Entrepreneur / undertaker
Irene Silvagni
Chief Editor Vogue France
Creative Director YOHJI YAMAMOTO inc.
Karel doesn’t think. He knows.
Alvaro Sotomayor
Creative Director & Matador @ Wieden+Kennedy - Amsterdam
Karel is a free-spirited guy, but hey, what do you expect…he was born in Belgium!
Erik Kessels
KesselsKramer
Karel, the most beautiful fucked up mind in the whole wide world.
Karen Feghali
Writer, Digital Art Director - Beirut
Karel always shows enthousiasm for good ideas, whether it are his own ideas or someone else’s.
Peter Ampe
Executive Creative Director FamousGrey - Brussels
I see Karel as an amazing complex man, far beyond just one line.
Arvid Lithander
Creative Director Saatchi & Saatchi
I would describe Karel De Mulder as a pretty unique post contemporary Huckleberry Finn
Francesca Tambussi
Graphic Designer - Turin
Karel is one of my inspirations.
Chiara Astuti
Graphic Designer - Berlin
Co-Founder Food for Good
Having an idea is one thing. Making it happen another. Karel makes ideas happen.
Niklas Frings-Rupp
Managing Director Miami Ad School - Hamburg / Berlin
Named Wold’s best Tutor by D&AD
Karel has a very positive attitude and truly embraces learning everything there is to know.
Annelies Vaneycken
Founder Trans-ID - Brussels
Positief + lief + creatief = hartendief.
Elise Bramca Hamersma
VIP @ Kesselskramer
Karel does what great creatives ought to do: always thinking about new ideas, either it’s in advertising or not, he’s a great guy to have around, always bursting with energy, and will come up with the coolest insights and ideas.
Tom Galle
All round Creative genius - NY
Creative Director Maily
Entrepreneur / undertaker