JULES —
MEN IN PROGRESS
One shirt at a time. One jeans at a time.
JULES changes from fast fashion to better fashion.
Change doesn’t happen overnight. Born in the Fast Fashion era, JULES is the biggest fashion retailer for men. But today, consumers are more and more conscious about their shopping habits. And if JULES wanted to survive, they needed to change their entire business model. Which they did. Step by step. And the first step was to launch their sustainable label instore. Which we named “in progress” — an easy way to recognize if your chosen item is sustainable or not.
JULES changes from fast fashion to better fashion.
Change doesn’t happen overnight. Born in the Fast Fashion era, JULES is the biggest fashion retailer for men. But today, consumers are more and more conscious about their shopping habits. And if JULES wanted to survive, they needed to change their entire business model. Which they did. Step by step. And the first step was to launch their sustainable label instore. Which we named “in progress” — an easy way to recognize if your chosen item is sustainable or not.