WHAT ARE YOU WAITING FOR?
Some people wait for a gadget, others wait for their life.
And you what are you waiting for?
And you what are you waiting for?
Re-born-to-be-alive, a Belgian non-profit organisation that encourages people to register as an organ donor, is on a constant recruitment drive for more Belgians to sign up as donors.
We decided to target people who have some idea of what it means to wait: people in line outside Apple stores, desperate to get their hands on the latest consumer electronics.
On the night before the grand opening of the new Apple Store in Brussels, people who’ve been waiting for months, sometimes even years, for a donated organ, approached people who’ve been waiting up to two days to visit the new Apple store. Those waiting for new organs presented those queuing with an interesting exchange: the patients would take the place of the people queuing in line if they registered then and there to be an organ donor.
"What are you waiting for?"
Awards
Cannes Lions | PR - GOLD
Cannes Lions | Film - BRONZE
Cannes Lions | Media - BRONZE
Cannes Lions | Grand Prix for Good shortlist
Cannes Lions | Promo & Activation - Shortlist
Cannes Lions | Direct - Shortlist
Cannes Lions | Outdoor - Shortlist
Celebrate Creative Belgium Awards | Outdoor - SILVER
Celebrate Creative Belgium Awards | Direct - BRONZE
Celebrate Creative Belgium Awards | Media - BRONZE
We decided to target people who have some idea of what it means to wait: people in line outside Apple stores, desperate to get their hands on the latest consumer electronics.
On the night before the grand opening of the new Apple Store in Brussels, people who’ve been waiting for months, sometimes even years, for a donated organ, approached people who’ve been waiting up to two days to visit the new Apple store. Those waiting for new organs presented those queuing with an interesting exchange: the patients would take the place of the people queuing in line if they registered then and there to be an organ donor.
"What are you waiting for?"
Awards
Cannes Lions | PR - GOLD
Cannes Lions | Film - BRONZE
Cannes Lions | Media - BRONZE
Cannes Lions | Grand Prix for Good shortlist
Cannes Lions | Promo & Activation - Shortlist
Cannes Lions | Direct - Shortlist
Cannes Lions | Outdoor - Shortlist
Celebrate Creative Belgium Awards | Outdoor - SILVER
Celebrate Creative Belgium Awards | Direct - BRONZE
Celebrate Creative Belgium Awards | Media - BRONZE
